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The company before 2000 is referred as ‘Old Monsanto†, and today the company is known as â€Å"New Monsanto† Monsanto’s GM seeds have not been accepted everywhere. For example European Union has banned Monsanto’s crops except for one variety of corn. Monsanto’s products have generated two main concerns regarding safety of GM food and environmental effects of genetic modification. Concerns about the Safety of GM food’ The consequences of genetically transforming our food and environment are unpredictable and irreversible, and will affect all future generations of species on this planet. For many of reasons, the corporate media has been all but silent about this transformation. Although most Americans are unconscious of it, more than 60% of the food we are eating is genetically modified. These days, genetically modified (GM) corn, soybeans, and canola are added to much of our processed foods, starting from breakfast cereals to corn chips to soft drinks. Even fresh vegetables are genetically altered. Genetically, the modified crops are created when scientists would take genes from one organism and insert them into another. Usually genes are transferred from plants, animals, insects, bacteria or viruses and then introduced into crops with the intention of developing a particular characteristic. For instance, scientists have taken a gene with anti-freeze trait from an arctic fish to a tomato. While the goal was to make the tomato more frost resistant, the gene transfer brought with it unpredicted side effects: the tomatoes changed its natural color easily and consumers not liked their ‘metallic’ taste. The recent introduction of GM crops is not the predictable outcome of scientific progress. Relatively, GM crops have been pushed into ... ... in its customers’ confidence on the company. Misrepresentation of essential information and lack of preventive measures result in penalties and disrupt the company's operations. Furthermore, distortion of information negatively affects the shareholders’ confidence, the profitability and credit rating of the company in the long run (Monsanto Company SWOT Analysis., 2013, p. 6). References Landsman J. (August 09, 2013) Monsanto and GMO lies revealed, Retrieved November 22, 2013 and available at: http://www.naturalnews.com/041559_Monsanto_GMOs_lies.html Monsanto Company SWOT Analysis. (2013). Monsanto Company SWOT Analysis, p.6 Unknown (June/ July 2001), Continuing the Green Revolution: The corporate assault on the security of the global food supply, Volume 13, Number 4, Retrieved November 22, 2013 and available at: http://www.mit.edu/~thistle/v13/4/food.html

Alvin Ailey Contextualisation Essay

Ailey used his culture and many childhood memories to base his choreography on. Church and worship played a huge role in the lives of black Americans and was the center of Ailey’s community. â€Å"The exuberance and poignancy of the black experience are well served in Ailey’s splendid. â€Å"The church was always very important, very theatrical, very intense. The life that went on there and the music made a great impression on me. † (A. P Bailey 1997 pg. 8) He grew up in Texas in the 1930s with both racial segregation and the economy being big problems of the time. â€Å"Black lives were as peaceful and secure as racism and poverty would allow. (Dunning, 1996) â€Å"In those days black people were forced into certain sections of the town†¦you couldn’t buy a house in other sections of the town, so you had to go to schools that were essentially segregated’’. In spite of the miserable living conditions   Ailey’s community and others alike were joyful in church and the drew drop inn which was where all the adults used to go on Saturday nights to dance to the blaring juke box. The dew drop inn was a rough place to be. My mother was in there, and everybody was doing what they considered to be the nasty dances†¦many of the same people who went to dew drop inn on a Saturday night went to church on a Sunday morning. In dance I deal with these two very different worlds: Blues suite and revelations. † (A. P Bailey 1997 pg23) At the age of 12 Ailey joined his mother in Los Angeles where she was to work as cleaner for a wealthy white family â€Å"I remember very well seeing my mother on her knees scrubbing these white folks’ rooms and halls. That image is in my ballet cry† (A. P Bailey 1997pg32) Here he experienced the theatre and heard the music of Duke Ellington for the first time, who’s music he later came to create a total of 14 dances to. Including The River’ â€Å"The River is a legendary collaboration between Ailey and Ellington†¦ was Ellington’s first symphonic score written specifically for dance†¦The legendary and highly acclaimed collaboration mirrors together the art forms beautifully. (http://www. exploredance. com/article. htm? id=1635) Creations of Two Masterful Artists, Alvin Ailey and Duke Ellington by Amber Henrie December 28, 2006. It was not until the 1940s that Ailey took a serious interest in dance, seeing the Dunham Company perform excited him in a way that nothing ever had before. Proving it to be a transcendent experience for him, he felt a connection with her and her dancers and was ‘lifted into another realm. I couldn’t believe there were black people on a legitimate stage†¦before largely white audiences†¦doing afro-Caribbean. Lester Horton not only inspired Ailey with his stylized technique and incredibly expressive movement but also in the way he offered his students a ‘complete education’ teaching them how to participate in all aspects of production from lighting and reading music to choosing the correct fabric for performances â€Å"He knew every fabric in the world and was extremely knowledgeable about color, design, dyeing and tailoring†¦I am still guided by Lester’s insistence that costumes must be made from extraordinary fabric† (A.P Bailey 1997 pg. 63) The Horton Technique focus’ on movements that lengthen the spine and the hamstring muscles with flat backs, lateral stretches, descending and ascending from the floor into horizontal positions, release swings, leg swings and deep lunges all of which appear in Ailey’s works regularly. Lester Horton has proved to be Ailey’s biggest influence; the similarities between the 2 choreographers are due to Ailey’s awe of Horton, his works and his attitude. As he just as Martha Graham had, had a mixed racial company â€Å"He realized that you have to use the best dancers regardless of color† (A. P Bailey 1997 Pg. 60) All of the above stylistic features are seen in works of Ailey’s such as Revelations, Cry and Witness to name a few. Each using deep plies and stunning lines to create interesting and meaningful viewing, using a combination of modern dance with jazz and classical ballet. Each with a meaning and a message to its audiences worldwide. Ailey (cited by De Frantz) said From his roots as a slave, the American Negro – sometimes sorrowing, sometimes jubilant, but always hopeful – has created a legacy†¦ which have touched, illuminated and influenced the most remote preserves of world civilisation†¦ We bring you the exuberance of jazz, the ecstasy of his spirituals and the dark rapture of his blues. † Yet while Ailey drew lots of his choreography from his ‘blood memories’ he did create plot less works too, making more use of ballet technique which can be seen in Streams. After Lester Horton’s death, Ailey founded his own company and had great success that still lives to this day; he and his company toured worldwide and were awarded with numerous honours before settling In New York. Yet Thomas F DeFrantz (2004) said the unasked question, implicit in dozens of feature articles and reviews, seemed to be: how could a gay black man from dirt-poor. Rural, depression-era Texas, with limited dance training and no college degree found and run the most successful modern dance company in the idiom’s history?

Swot Analysis The Energy Drink Industry - 1135 Words

SWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brand that they have maintained to appeal to their audience, for example Red Bull’s brand is taking the ordinary man and making him extraordinary were as the Monster s brand is maximizing your lifestyle and whatever that might entail whether that is sports or even music. Although the brands are both amplifying, they are essentially of two different types of people. This makes the rivalry among competitors fairly low. The specific branding allows for marketing towards specific people, eliminating the need for a rivalry. Energy drinks are also very mainstream products, energy drinks are a familiar product to the public and everyone has a general idea of what it does and where to purchase one, so it is not an undiscovered commodity. Because energy drinks can be found in your local grocery or corner sto re, the price range is fairly the same ranging from $4.00-$6.00 per pack. The top energy drinks also maintain powerful sponsorships, Red bull is partnered with Felix Baumgartner and MonsterShow MoreRelatedSwot Analysis Of Energy Drink Industry918 Words   |  4 PagesSWOT on Energy Drink Industry The energy drink industry is a fairly new, and very profitable industry. The industry has many strengths such as not having many large names, growing at a decent rate and not being very closely monitored by the government. However, along with the strengths, the industry does have its weakness and threats. 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