Swot Analysis The Energy Drink Industry - 1135 Words

SWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brand that they have maintained to appeal to their audience, for example Red Bull’s brand is taking the ordinary man and making him extraordinary were as the Monster s brand is maximizing your lifestyle and whatever that might entail whether that is sports or even music. Although the brands are both amplifying, they are essentially of two different types of people. This makes the rivalry among competitors fairly low. The specific branding allows for marketing towards specific people, eliminating the need for a rivalry. Energy drinks are also very mainstream products, energy drinks are a familiar product to the public and everyone has a general idea of what it does and where to purchase one, so it is not an undiscovered commodity. Because energy drinks can be found in your local grocery or corner sto re, the price range is fairly the same ranging from $4.00-$6.00 per pack. The top energy drinks also maintain powerful sponsorships, Red bull is partnered with Felix Baumgartner and MonsterShow MoreRelatedSwot Analysis Of Energy Drink Industry918 Words   |  4 PagesSWOT on Energy Drink Industry The energy drink industry is a fairly new, and very profitable industry. The industry has many strengths such as not having many large names, growing at a decent rate and not being very closely monitored by the government. However, along with the strengths, the industry does have its weakness and threats. One great threat is the drastic change that may have to occur if the government ever steps in to regulate what goes into the products. The industry also is stronglyRead MoreThe Energy Drink Industry Must Have A Swot Analysis934 Words   |  4 PagesThe energy drink industry must have a SWOT Analysis just like any other industry in order to assess the market before entering. The strengths in the energy drink industry are its â€Å"quick fix† for consumers; their products serve as a quick burst of energy for their target consumers of people on the go. Other strengths include the high brand awareness and relative attractiveness in the industry. Everyone knows what energy drin ks are and the purpose they serve so companies in this industry do not haveRead MoreSwot Redbull969 Words   |  4 PagesSWOT Strengths Industry leadership Throughout the world, Red bull is the leader in the energy drinks market with annual sales of billion dollars. According to the statistics, in year 2003 red bull achieved 80% brand share of the energy drinks in market. Since year 2000 (compare to 1990s), it has been a clear shakeout, and fewer new brands are launching new products to the market. Furthermore many products offered by leading drink manufacturers could not compete with Red bull in the market, suchRead MoreThe Extreme Sports Market : Red Bull1516 Words   |  7 PagesThe extreme sports market is one of the fastest growing sports industries in the world, and many companies attempt to capture this emerging market in order to branch out into new industries to attract more consumers. Although many companies have attempted to capture this market, no company has been able to match the success of the energy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also invent ing new marketing strategies along theRead MoreEssay on A Competitive Audit of Nestles Milo1510 Words   |  7 PagesNestles Milo I plan to produce a SWOT analysis, PEST analysis and a Competitive Audit on Milo. This is because I’m going to need to produce a good analysis on the market place, if I intend to create the best marketing strategy. This is important because there are a range of options available when creating a marketing strategy. Without these analytical processes I will not be able to identify, which strategy is appropriate. I am going to produce a SWOT analysis to find out how effective Milo isRead MoreA Swot Analysis Of Red Bull1466 Words   |  6 Pagesyears, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porter’s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: †¢ Market Leader – Red Bull maintains its lead as the industry leaders in energy drinks across the world with the annual sale ofRead MorePepsi Company : Swot Analysis846 Words   |  4 PagesPepsi Company: SWOT Analysis Introduction PepsiCo is the second most popular beverage company in the world, according to PepsiCo (2008). This company has an outstanding marketing brand name. PepsiCo sponsors numerous sporting events and has a wide variety of consumers. This product is in competition with the first popular beverage company Coke-Cola. This company evaluates every year on a strategic plan by using SWOTT analysis to manage their products to learn the internal and external factorsRead MoreSwot Analysis Of Coca Cola Company1249 Words   |  5 Pages SWOT and Strategy Evaluation Paper Esteban D. Romero PHL/320 March 23, 2016 Dr. David Aiken Company Overview The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages. The Coca-Cola Company boasts more than 500 brands, including waters, juice drinks, and ready-to-drinkRead MorePepsi Col Communication Strategy1324 Words   |  6 Pages Pepsi SWOTT Analysis Nikki Washington MBA6011- Strategic Marking South University DR. Nkwocha 09/04/2016 Pepsi Cola: Communication Strategy Introduction PepsiCo is the second most popular beverage company in the world, according to PepsiCo (2008). This company has an outstanding marketing brand name. PepsiCo sponsors numerous sporting events and has a wide variety of consumers. This product is in competition with the first popular beverage company Coke-Cola. This company evaluatesRead MoreSwot Analysis : Energy Drink Business883 Words   |  4 PagesSWOT Analysis Strengths The energy drink business today is very large, in the sense that there are many consumers within the target market. However, in this industry, there are not many different competitors. That is to say, there are a small number of energy drinks that you can choose from. The small number of competitors in the market makes it easier for other companies to enter the field. There is also a low threat of new entrants in this field. It would be hard for an outside company to infiltrate