Monday, December 30, 2019

Back Bay Battery - 3892 Words

THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm), Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm), Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm), Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj Professor of Marketing Office: BUSN 351 (Storrs Campus) E-mail: Girish.Punj@business.uconn.edu Phone: (860)-486-3835 (Storrs Campus) COURSE OBJECTIVES: The objective of this course is to assist you in developing†¦show more content†¦COURSE ASSIGNMENTS: Tablet Design Assignment (Team-based) (purpose: to understand human capacity for creative thinking) Each team (consisting of three students) will design a Tablet that updates the design of current products on the market, with a particular emphasis on screen size. In addition to selecting the ideal screen size for a Tablet, your design should include 2-3 new product features that meet unmet consumer needs. [Deliverable: A 1-2 page written report along with a hand or computer-drawn sketch (free sketching software is available at http://www.sketchup.com/intl/en/index.html) due at the end of class on September 8, 2012] HBR Article Presentation (Team-based) (purpose: to learn important theories, concepts and best practices relating to innovation and new product development) Each team (consisting of three students) will present a pre-assigned article from the Harvard Business Review article set being used in the course. The class sessions during which particular HBR articles are scheduled for presentation are listed in bold in the â€Å"Schedule of Activities† section of the course outline. HBR Articles will be assigned to teams using a first-come, first-served basis. Once you have formed a team (and only then), please sign-up for the HBR Article your team is interested in presenting on a Discussion Board that has been set up for this purpose on our HuskyCT course website. When signing-up for your HBRShow MoreRelatedThe Back Bay Battery Simulation1220 Words   |  5 PagesBack Bay Battery Simulation The Back Bay battery simulation presents the managers with a dilemma of choosing between an established, profitable product and a new innovative opportunity. The decision has to be taken through investments in RD and also make sales forecast for the coming year. Even though, the main aim of this exercise was to generate maximum profit but it actually is a way of analysing complex information and making decisions with the help of news flash updates about current trendsRead MoreBack Bay Battery Strategy Essay774 Words   |  4 Pagesultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers (that could easily switch from the company’s conventional batteries to the company’s ultracapacitors) as well as attract new ones. The secondRead MoreEssay about Back Bay Battery3268 Words   |  14 PagesSIMULATION FOREGROUND READING Back Bay Battery, Inc. Overview The battery industry is enormous, with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries, companies have tended to specialize in a particular technology or market application. 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Christensen; Willy Shih Added on Sep 22, 2014, Purchased on Sep 22, 2014, Expires on Sep 22, 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovators Dilemma. Students have to manage RD investment tradeoffs between the units existing battery technologies versus investingRead MoreJustice Incident Report Example813 Words   |  4 Pagesresponded to 2747 Kissimmee Bay Circle in reference to a battery. Upon my arrival, I observed Betsy Rochely Maldonado Vargas (victim#1), pacing back and forth in the driveway of the residence. When making contact with Betsy she advised the following via verbal and a sworn written statement: Betsy advised everything started because Rafael wanted Betsy to pay to wash clothes. 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